When creating something appealing the first step is knowing my audience and having a solid understanding of the message I am sending forward and how to get desired audience results. A lot of my personal work is geared for social media engagement so fun movements of objects and people added with funky colors and music is a choice. My career path into entertainment products, television, and film may posses the same level of attention to detail. Creating marketing materials and e-commerce engines means first understanding what marketing campaigns worked in the pass and being creative in my approach to understanding my audience. Nonetheless, I make work that is on par to brands mission that is also fun, entertaining and geared for monetary growth.